About Us
(taken from the Waterloo Motors
Business Profile written by
Ann
Lalicker of Discovery Publications)
All or nothing could be
Dan Lowery's motto - he approaches life and work with all
his enthusiasm and attention because there'd be no point
in doing it any other way.
The owner of Waterloo
Motors, Inc. (a repair facility for import cars) since
1981, Dan's interest in cars began when he was a teenager
growing up in Warrenton. He wanted his own car and thought
the only way he could afford one was to build it himself.
But instead of the standard '57 Chevy, he turned to import
cars because they often didn't run well in those days and
people wanted to get rid of them. So they were available -
to those who could repair them.
Dan went to community
college briefly to study automotive engineering but left
when he realized his interest in cars was hands-on. In the
late 1960s he got his first full-time paid job as a
mechanic for Heishman Volkswagen in Arlington and worked
up and down the row of Heishman dealerships (BMW, Porsche,
Audi) through 1980. Marriage to Linda, whom he met in the
11th grade at Fauquier High School, 2 "great"
kids (Meaghan & Brock), and a 200-year-old house they
restored in Warrenton - helped convince him to open his
own place. "The dealer ethic changed from service
oriented to sales, " he explains, "and I really
hated commuting." He leased an old school building
next door to his present location on E. Shirley Avenue, then
bought the property and designed and "built my own
place."
Dan is especially proud
to be an authorized Bosch service center - the first one
selected in Virginia in 1986. "It was a real feather in my
cap to get Bosch, and building this facility was a part of
it. There are only 470 of us in the US." Bosch, a
world leader in fuel injection and anti-skid breaking
systems, is the leading supplier of parts for European,
Asian, and domestic vehicles, Dan points out.
"Cars are too
complicated to fix at home," he emphasizes. "It takes
incredibly intelligent people to be auto technicians -
there are no automotive mechanics now."
Repairs, he adds, need to be done by skilled technicians
who are computer literate and highly educated. "They
have to be able to use the diagnostic systems on the
computer." Another advantage of being a Bosch service
center is the training he and his technicians receive.
"We're privy to things dealers don't even know about
sometimes."
One of the things Dan
enjoys most about his work is that there's "always
something new. I've been able to see dramatic changes -
more in the last 5 to 8 years than since cars were
invented." Another thing he likes is people. "I
enjoy this business, working with people, working with the
automobile trade." High quality service for import
cars is what Waterloo Motors offers the area, Dan
emphasizes. "I like import cars because of the
high-quality of the product, and we've been successful
because of our straight-up honesty with people." The
most important, and most expensive, element of car repair
is diagnosis, he notes. So it's crucial for him to convey
customer concerns to the technician - a skill and strength
he attributes to his 35 years of experience. "I go
out of my way to help my customers understand their car
problems."
Dan's enthusiasm for his
work extends to teaming up with local schools to promote
the automotive care career field, because, "I want to
get people involved in this business, " he says.
"It's a great trade." In the future, Dan hopes
to offer classes at the shop to youngsters starting to
drive to teach them about car care and maintenance as well
as about responsibilities such as insurance. "I like
achieving things," he observes. "I set goals and
try my damndest to reach them."